Driving product success with precision.
Hi, I'm Rakesh Aditya, this website is a home for my toys and trinkets. right now, I'm building a new eCommerce Solution for SMEs and Manufacturers called Merjo.in. Exciting journey so far.
Portfolio Timeline
this website serves as a timeline of my way around Startups and product
With a Computer Science background in Pre-University Career helped me get exposed to agile development processes and management boards and various product-led growth strategies, these are some of the product I happen to work with.
Utilized metrics such as customer satisfaction, engagement, and conversion rates to measure product success and guide future product development efforts.
"From the get-go, my focus in corporate was to dig deep into the market and uncover the underlying consumer problems that needed solving. I quickly realized that asking the right questions to users was the key to unlocking the potential of any product. By doing so, I gained the insights I needed to determine the feasibility of any product development project."
Complete Product Ownership of Website revamp SayF.in, resulting in a 40% increase in website traffic and a 30% increase in average session duration.
Our initial decision was to build a Spare Change app into transactions and rounding off your bills to the dot and investing the amount into digital assets
Which later was changed and brought Gift Card experience and marketed as A New Savings Experience.
Research on Target Market and Age criteria, Referrals on transactions, Zero CAC Collaborations
Building features and PRDs which impact users directly and also according to business login keeping in mind the flaws and loopholes
Understanding user pain points and how a certain Epic or feature can help achieve or bring in revenue
[Example]
Promo code flow which helped Marketing Team to Implement additional discount for Affiliates, Email programs, Student fest Sponsorship.
Fast Forward to now, Building and managing the Product, Growth at SayF was resourceful journey which helped me understand Retail Fintech and, I'm Open to explore more ways to help users
Introducing Merjo Innovation Labs, We are building eCommerce Solution Software which revolutionizes the SMEs and manufacturers do operate online.
Reach out :)
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I'm passionate about all things product-related, from conducting market research to discovering innovative solutions. I'm constantly seeking new challenges and opportunities that align with my skill set and drive to achieve results. If you're looking for a dynamic and competitive team member to help you achieve your goals, let's chat!
